Letter to TankTop.tv

After October’s Don’t Pitch Me.. event, I had a brief chat with the founders of tanktop.tv. I spent some time thinking their situation through, all of which ended up turning into this letter*, which is posted here with Liz Rice’s (co-founder) permission….


Enjoyed your presentation last week – thanks. I think you have great possibilities. I’ve been thinking about it a little, and thought I would share some thoughts which might be of interest.

You may know of Joel Spolsky, a tech/entrepreneurial blogger (founder of StackOverflow). He gave a talk at another Meetup recently about the need to identify an essential characteristic of a startup, which he identifies as Amazon vs Ben & Jerrys – the nub of which is; land-grab, go-for-broke, market share at all costs, own the territory and worry about earnings later versus steady, organic growth, careful with the money, self-fund, focus on quality. He has it as a blog-post here.

The point is, that I think you need to decide which you are.

Further, my opinion is that you need to be huge.
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