This is in many ways a companion piece to my previous post – it started out as a version for LinkedIn, but rapidly evolved into something with a different emphasis.
The internet revolution has changed the landscape of our lives, and yet the disruption has only just started. Existing ways of doing business are largely unchanged from the way they were 20 years ago. Hilarious disconnects exist all over, when ultra-slick digital-only processes crash into messy physical transactions.
There is a reason for this. Coders like to code – they like the safe, ordered, complicated-but-not-truly-complex world of programming. And coders are the ones who feel empowered to invent digital businesses. So, of course, the early digital businesses are the ones that can be achieved with purely digital workflows, and don’t require the startup team ever to leave their own world.